Selling Art Online
In today’s digital age, selling art online has become a necessary way for galleries and artists to reach a wider audience. Gone are the days when art sales were limited to physical locations. With the advent of various platforms and social media, artists now have more opportunities to showcase and sell their artwork online.
One such platform that has gained significant traction in art sales is Facebook. While apps within Facebook have allowed artists to sell their artwork for some time, the platform has recently integrated its options into business pages. Additionally, Facebook offers the option to set up your own Buy and Sell Group, further expanding the selling potential.
Promotion
However, it’s essential to remember that merely creating an online presence won’t guarantee success. Building a thriving online art business requires strategic promotion and search engine optimisation (SEO) to attract the right audience. Let’s explore some tips to help you successfully promote and optimise your art for SEO:
- Embrace Social Selling: Online art sales, often referred to as social selling, differ from traditional sales models. Today’s customers want more than just a transaction; they want to connect with the artist’s story and understand the creative journey behind the artwork. Crafting a compelling artist statement that shares your inspiration and processes can help build a positive experience for potential clients.
- Clearly Describe Your Art: Providing clear descriptions of your artwork not only helps potential buyers understand your creative vision but also aids in SEO. When buyers search for artwork like yours, descriptive titles, and alt tags (alternative text descriptions for images) help your pieces rank higher in search results.
- Showcase an Extensive Collection: A diverse and extensive online collection helps establish your credibility as an artist. It gives visitors the chance to explore your work and spend more time on your site, which can lead to increased engagement and potential sales. Some studies suggest that having around 100 artworks in your collection can positively impact your success.
- Actively Promote Your Art: Building an online art business requires consistent and active promotion. Relying solely on organic (unpaid) traffic may take time, as there’s considerable competition in the online art market. Utilize various marketing strategies such as social media posts, email newsletters, collaborations, and influencer outreach to boost visibility.
Optimize for Search Engines
Implementing SEO best practices can significantly improve your online visibility. Use relevant keywords and phrases in your website content, titles, and alt tags to increase the likelihood of your art appearing in search results. Link building and guest blogging on reputable art-related websites can also enhance your SEO ranking.
In conclusion, selling art online offers incredible opportunities for artists and galleries to connect with a broader audience. To succeed, remember:
- to embrace social selling.
- provide clear descriptions of your artwork.
- showcase a diverse collection
- actively promote your art.
- optimise your online presence for SEO
Follow these strategies, you’ll be well on your way to achieving successful art promotion and SEO.